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Digital Planner

Job Description:

Bauer Media Group, Inc. is seeking a creative, highly-organized Digital Planner to work closely with the sales and marketing team in creating and executing digital media plans.  As the main point person for campaign execution for direct sold campaigns, this position requires experience in both pre & post sale.  The position includes exposure across display, social, and native through our Women’s, Entertainment, and Teen portfolios. 

 

Responsibilities:

  • Serve as the primary pre & post-sale point of contact for campaign execution of all pending and live campaigns
  • Oversee and execute campaign optimizations to ensure performance is top notch and the client’s goals are fulfilled
  • Coordinate and manage timeline expectations for both internal and external clients
  • Be proactive and communicate to internal departments with upcoming campaigns along with client KPI’s
  • Be able to secure, review and interpret campaign pacing reports from either 1st or 3rd party ad servers
  • Understand all of Bauer Xcel Media’s product offerings and full suite across each group
  • Be able to understand & interpret RFP requests as well as coming up with unique strategies for different brands
  • Assist the sales team with marketing initiatives and be knowledgeable with industry trends
  • Participate in client meetings and internal brainstorm sessions
  • Prepare proposals and pitch decks and maintain archive of materials to be utilized as needed
  • Create wrap up reports highlighting campaign success 

 

Qualifications:

  • Dynamic, self-starter with passion for online media and journalism/storytelling
  • Knowledge of the digital sales process and a background in media planning
  • Strong analytical skills, organization and the ability to communicate clearly
  • BA or BS degree in advertising, marketing, business or related
  • 2-3 years of digital advertising experience, preferably at an agency or publisher
  • Experience working with HTML and Javascript, Microsoft Dynamics CRM, DART Systems
  • Proficient in Excel and PPT
  • Knowledge of DFP & 3rd party ad servers preferred

 

Company Description

Bauer Media Group, Inc. is one of the most successful media companies in the world.  More than 600 magazines, over 400 digital products, and 50 radio and TV stations reach millions of people around the globe.  Bauer sells more magazines at retail in the U.S. than any other magazine publishing company and its digital counterparts are seeing significant growth.  Our online properties include brands like In Touch, Life&Style, Closer and J-14. 

 

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